M&M's Controversy: Simple Character Redesign Ignited Debate

From the backlash against the Green M&M's new sneakers (gogo boots controversy) to the introduction of Purple (purple M&M controversy) and the celebration of women, M&M's found itself at the center of a cultural conversation. Discover how the brand navigated criticism, partnered with Maya Rudolph, and put their spokescandies on pause. Will this strategy pay off? Tune in to explore the sweet and sour moments that shaped M&M's brand identity this past year!